Johnson City, TN – In 2024, Dr. Enuf celebrates 75 years of business success and cultural impact in East Tennessee. To mark this milestone, a special Dr. Enuf Day is planned for June 27th, 2024. The celebration will begin with a press conference at the Johnson City Visitors Center, attended by the mayor and state representatives to officially recognize the day.

The festivities will continue in the evening at the TVA Credit Union Ball Park, where the Johnson City Doughboys will face off against the Elizabethton River Riders. Attendees will enjoy 75-cent Dr. Enuf drinks and special 75th Anniversary T-Shirts will be tossed
out during the game. Join us for a great night of Appalachian League baseball and a fantastic celebration of Dr. Enuf on Dr. Enuf Day.

Founded in 1946 by Charles O. Gordon as Tip Bottling Company, it became Tri-City Beverage Corporation in 1947. By 1949, Tri-City Beverage was bottling Dr. Enuf, a vitamin-fortified drink that quickly gained local popularity.

Innovative Marketing and Devoted Following
Gordon’s innovative marketing strategies, such as front-page-like ads and backward-folded newspapers, helped Dr. Enuf stand out in a crowded market. Marketed as the “original energy booster,” Dr. Enuf’s unique health benefits and distinctive taste fostered a dedicated following. Fans of Dr. Enuf often develop a deep loyalty to the brand, and even those who move away can still order it online to satisfy their craving for this unique beverage.

Ongoing Legacy
Today, Tri-City Beverage, still owned and operated by the Gordon Family, and led by Gordon’s son Chuck, continues to produce Dr. Enuf using pure cane sugar and glass bottles, preserving its quality and flavor. The company also bottles beverages for other brands, taking advantage of the scarcity of glass bottling lines to maintain a niche market.

This day of recognition aims to celebrate Dr. Enuf’s enduring presence and its significant impact on East Tennessee’s culture and business landscape. Charles Gordon’s entrepreneurial spirit and commitment to quality have ensured that Dr. Enuf remains a symbol of regional pride and business success in East Tennessee. Through innovative marketing, strategic growth, and an unwavering focus on quality, Dr. Enuf has carved out a unique place in the hearts of its consumers and continues to thrive as a beloved regional brand.

For more information, please contact:
Chuck Gordon,
Tri-City Beverage
714 Rolling Hills Dr
Johnson City, TN 37604