Flash Back to 1949…
That’s when Bill Swartz, a Chicago entrepreneur and businessman with a chemistry degree came up with the idea for a new beverage after hearing the complaints from his coworkers around the office about the lack of vitamins in foodstuffs. Experimenting with the B vitamin family, Swartz soon had the formula for a carbonated, vitamin – fortified drink he christened Dr. Enuf.
Next, Swartz placed an ad in national Bottler’s Gazette (the forerunner to Beverage World) seeking someone to bottle and distribute his new beverage.