City of Johnson City recognizes Dr. Enuf Day on June 27th, 2024

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Johnson City, TN – In 2024, Dr. Enuf celebrates 75 years of business success and cultural impact in East Tennessee. To mark this milestone, a special Dr. Enuf Day is planned for June 27th, 2024. The celebration will begin with a press conference…

On Display – In Store Promos from 1951

  🛒✨ Step back in time to the early 50s when Dr. Enuf store displays adorned every corner of Johnson City! From the Kress store to People's Drug store, these whimsical setups were all the rage, offering free posters alongside…

The Book

Calling all Dr. Enuf enthusiasts and history buffs! Dive deep into the incredible journey of the Original Energy Booster with "Tri-City Beverage - Dr. Enuf Mountain Dew and More" a book written by Dick Bridgforth. Dick's father worked for…

First Sips in Tennessee

Dive into history with us as we share another gem from the past for our 75th Anniversary! Check out this vintage Dr. Enuf bottle, where it all began! This light green beauty, known as Bt01.1, was one of the first to hit the streets in Eastern…

Flashback | Arrival of Dr. Enuf