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Dr. Enuf Delivers Vitamin-Based Energy Boost For The U.S. Market

JOHNSON CITY, Tenn., March 6 — Consumer demand for products with a vitamin-based power punch has drawn a half-century-old formula for the nation’s first carbonated, vitamin-enriched soft drink into the national spotlight. Claiming its position as the “original energy booster,” Dr. Enuf contains nutrients proven to help build stamina and combat other ailments. Many observers say the new age drink may be the next rising star in the beverage industry. JOHNSON CITY, Tenn., March 6 — Consumer demand for products with a vitamin-based power punch has drawn a half-century-old formula for the nation’s first carbonated, vitamin-enriched soft drink into the national spotlight. Claiming its position as the “original energy booster,” Dr. Enuf contains nutrients proven to help build stamina and combat other ailments. Many observers say the new age drink may be the next rising star in the beverage industry.

“We were a half-century ahead of other soft drinks now offering nutrient- enriched beverages,” explains Tri-City Beverage Company founder Charles O. Gordon. “Dr. Enuf appeals to a broad range of consumers looking for an energy boost. The fact that what’s inside the bottle is good for your body makes Dr. Enuf a tremendous value.”

Announcing that Dr. Enuf will now be offered to distributors nationwide, Jack Gordon, the company’s president, says, “Dr. Enuf has grown in distribution from a few Tennessee counties to 10 Southeastern states in just a few years. This one-of-a-kind soft drink offers distributors a breakthrough product for 2001. No drink on the market can match Dr. Enuf’s great taste and energy-boosting nutritional value.”

Today’s consumers are looking for something uniquely beneficial in their soft drinks. Dr. Enuf offers individuals a way to get important vitamins without compromising taste. Dr. Enuf has a wonderfully carbonated lemon-lime flavor, yet contains up to 260 percent of the daily requirement of essential B vitamins, as well as Potassium Iodide. “Dr. Enuf is unique when compared to other sports or health drinks because of its light, lemon-lime flavor and carbonation which isn’t flat or salty,” Gordon explains.

Tennessee-based Tri-City Beverage Corp. first began bottling Dr. Enuf in 1949. Utilizing the energy-boosting properties of B vitamins, thiamine and niacin, the soft drink rapidly drew a strong following among consumers in East Tennessee. Testimonials from hundreds of Dr. Enuf fans claim the beverage has cured everything from fatigue to hangovers.

Previously bottled for distribution into just seven Northeast Tennessee counties, Tri-City Beverage Corp. has just completed a major expansion to ensure quality and supply of the product.

Tri-City Beverage is best known as the original bottler of Mountain Dew. Now a mainstay of Pepsi’s product mix, Tri-City Beverage founder Charles O. Gordon is convinced Dr. Enuf will have the same impact on the market. “Mountain Dew was a visionary product that has certainly lived up to its potential. I’m convinced that Dr. Enuf has the flavor and the nutrient benefit that combine in a great way to make for a big splash in today’s market.”

Available in regular and diet formulas, Dr. Enuf is packaged in 10 and 12.68 -ounce bottles. The beverage is also available in convenient 12.68 – ounce four-packs.

Dr. Enuf helps Downtown businesses.

JOHNSON CITY- “Arts and Music Festival 2000″ has received an outpouring of support from area businesses, including a generous
contribution of $5000 from Dr. Enuf which contributed enough to meet most of the almost $6000 needed to finance
the event. As the celebration’s leading sponsor, Dr. Enuf has enabled what would have been a nice little festival to become a
great bug festival, according to Kimberly Schneider, chairwoman of the special events committee for the Friends of
Olde Downtown.

“They have especially helped us in meeting our advertising costs for the festival,” Schneider said, referring to the
recent radio spots about the festival which were made possible through Dr. Enuf’s donation.

“We’ve had a lot of support from local businesses for this project as well as others we’ve done in the recent past,”
Schneider said.

As a merchant who lives and works in Downtown Johnson City, Schneider said she has watched as several recent
festivals have helped to change the reputation of downtown from creepy to creative.

More than 20 regional artists, from potters and sculptures to painters and photographers, will be demonstrating and
exhibiting their works.

Some of the groups represented will include Forest Avenue Atelier, Contemporary Artists Co-Op of Johnson City and
Matyr Artists, represented by Lady Bug Gallery located downtown.

August Hampton, a Nashville artist, will have work featured in the Lady Bug Gallery.

The Southern Appalachian Artists Cooperative, formerly East Tennessee Intermedia Arts, will also be represented.

Fledgling artists, including Andrew Bell, winner of the Friends of Olde Downtown’s first grade coloring contest, will
also have their work featured.