Dr. Enuf Delivers Vitamin-Based Energy Boost For The U.S. Market

JOHNSON CITY, Tenn., March 6 — Consumer demand for products with a vitamin-based power punch has drawn a half-century-old formula for the nation’s first carbonated, vitamin-enriched soft drink into the national spotlight. Claiming its position as the “original energy booster,” Dr. Enuf contains nutrients proven to help build stamina and combat other ailments. Many observers say the new age drink may be the next rising star in the beverage industry. JOHNSON CITY, Tenn., March 6 — Consumer demand for products with a vitamin-based power punch has drawn a half-century-old formula for the nation’s first carbonated, vitamin-enriched soft drink into the national spotlight. Claiming its position as the “original energy booster,” Dr. Enuf contains nutrients proven to help build stamina and combat other ailments. Many observers say the new age drink may be the next rising star in the beverage industry.

“We were a half-century ahead of other soft drinks now offering nutrient- enriched beverages,” explains Tri-City Beverage Company founder Charles O. Gordon. “Dr. Enuf appeals to a broad range of consumers looking for an energy boost. The fact that what’s inside the bottle is good for your body makes Dr. Enuf a tremendous value.”

Announcing that Dr. Enuf will now be offered to distributors nationwide, Jack Gordon, the company’s president, says, “Dr. Enuf has grown in distribution from a few Tennessee counties to 10 Southeastern states in just a few years. This one-of-a-kind soft drink offers distributors a breakthrough product for 2001. No drink on the market can match Dr. Enuf’s great taste and energy-boosting nutritional value.”

Today’s consumers are looking for something uniquely beneficial in their soft drinks. Dr. Enuf offers individuals a way to get important vitamins without compromising taste. Dr. Enuf has a wonderfully carbonated lemon-lime flavor, yet contains up to 260 percent of the daily requirement of essential B vitamins, as well as Potassium Iodide. “Dr. Enuf is unique when compared to other sports or health drinks because of its light, lemon-lime flavor and carbonation which isn’t flat or salty,” Gordon explains.

Tennessee-based Tri-City Beverage Corp. first began bottling Dr. Enuf in 1949. Utilizing the energy-boosting properties of B vitamins, thiamine and niacin, the soft drink rapidly drew a strong following among consumers in East Tennessee. Testimonials from hundreds of Dr. Enuf fans claim the beverage has cured everything from fatigue to hangovers.

Previously bottled for distribution into just seven Northeast Tennessee counties, Tri-City Beverage Corp. has just completed a major expansion to ensure quality and supply of the product.

Tri-City Beverage is best known as the original bottler of Mountain Dew. Now a mainstay of Pepsi’s product mix, Tri-City Beverage founder Charles O. Gordon is convinced Dr. Enuf will have the same impact on the market. “Mountain Dew was a visionary product that has certainly lived up to its potential. I’m convinced that Dr. Enuf has the flavor and the nutrient benefit that combine in a great way to make for a big splash in today’s market.”

Available in regular and diet formulas, Dr. Enuf is packaged in 10 and 12.68 -ounce bottles. The beverage is also available in convenient 12.68 – ounce four-packs.

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